Billboard Advertising in San Antonio

The overarching purpose of this blog is to assist the local business in making advertising decisions. For the small to mid-sized local business that cannot afford an advertising agency, it pays to know what features the various advertising media can offer your company. Not all advertising medium is suitable for every campaign. […]

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Non traditional advertising in San Antonio - Ahead of its time
For a company to rise above its competition in the local market, it must employ creative ad design, innovative advertising methods, clear communication, and effective delivery. Unfortunately, very few local San Antonio businesses have realized that non traditional advertising can be incredibly […]

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A good advertising copy is supreme
In yesterday’s blog post, How long will it take for my advertising campaign to take effect? I briefly touched on reasons your advertising might be ineffective. One of these reasons included the copy you are using for your ads. Copy is a fairly complicated topic, so today we are going […]

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If you are a marketing director, your life hangs in the balance between the time you authorize a campaign and the time revenues start to pour in. All the while your superiors are scrutinizing your decision and the efficacy of your job! So, how long should carry over be? When can you […]

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Check your assumptions
Newspaper and magazine advertising can be very important tools in the local advertiser’s arsenal. I would like to stress the importance, however, in keeping in mind the motivation your prospects had to go search for your newspaper ad or magazine ad in the first place.
It would be folly to assume that […]

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On July 1st, 1941 a payment of $9.00 was made to a New York City NBC affiliate for a 20-second commercial featuring a Bulova watch. The nuts and bolts of network television advertising.
Television advertising has an exceptional track record as the premier mass-market advertising format. This can be inferred from the high prices TV networks […]

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Yellow pages is not advertising
Contrary to the title above, the yellow pages is not advertising. Remember how we have defined advertising: Establishing an equity stake in your target market. The yellow pages serves primarily as a resource where your prospects turn for information purposes such as a phone number, product/services listing, or address. Renaming your […]

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As a student of economics, I always saw it as my duty to enlighten people about what economics is really all about. I would introduce myself as an economics student, and the response 50% of the time would go something like this, “Ohhh, I’ll give my money to you - economics is all about […]

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Human beings are designed to make choices based on a lack of information. This is typically done by using assumptions to economize on information. This is a healthy habit - leading to action rather than inaction.
Several weeks ago I was at a professional breakfast event winning some friends and influencing people, and […]

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As a decision maker in your local business, it is not your responsibility to avoid failure; it is your responsibility to seek opportunity.
 
It is much more costly to your business to miss a profit-making opportunity than to spend your time trying to minimize downside risk.  As a business owner, you already know this.  There is […]

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