Billboard Advertising in San Antonio

Non traditional advertising in San Antonio - Ahead of its time

For a company to rise above its competition in the local market, it must employ creative ad design, innovative advertising methods, clear communication, and effective delivery. Unfortunately, very few local San Antonio businesses have realized that non traditional advertising can be incredibly affordable.

A large part of what Billboard Connection San Antonio tries to communicate to the community is that we do much more than billboards. Helping San Antonio businesses place over 90 different types of out of home advertising, we have seen very creative uses of non traditional advertising.

Some examples of non traditional advertising can be viewed on our company website. Below is a brief primer to familiarize you with different types of out of home media.

• Interior Billboards
  • Fitness Centers, Nail Salons, Beauty Salons, and Spas
  • Gyms, Barbershops
• Place Based Advertising
  • Beauty Salon
  • Door Hanger
  • Dry Cleaner Hanger advertising
  • Grocery Store
  • Hotel
  • Newspaper Bags
  • Pharmacy
  • Pizzeria
  • Shopping Mall
• Events and Promotions
  • Vehicle Wraps (Done in house)
  • Airports
  • Local Colleges/Student Unions
  • Street Teams
  • Nightlife & Restaurant Media
• Indoor LCD
• Mobile Billboard Advertising

These non traditional advertising methods are highly effective tactics that can play an effective part in the local advertiser’s marketing strategy. Non traditional is designed to cut through the clutter of traditional advertising to grab the attention of your customer.

The majority of out of home advertising is designed to appeal to women, who often make purchase decisions for their household. By placing advertisements on dry cleaning bags or beauty salons, you are reaching a very specific demographic, and you can choose what geographical location interests you.

Beauty salon billboard advertising can allow you to reach a captive audience for hours. Even the aprons, process boards and manicure mats in beauty salons can be turned into advertisements for your company. Again, by specifying a radius where you think most of your customers live, you can focus your advertising to prevent wasted circulation.

Any time Wachovia bank opens a new branch, they use door hangers on area households to make home owners aware of the new branch that has opened. This is more effective than local mailers and allows them to bypass the extreme competition found in traditional media outlets.

Perhaps a grocery store blitz featuring floor mats, interior billboards, and receipt tape would be a good way to promote your new interior design firm. Kroeger grocery store allows very sleek LCD screens in their grocery stores and charges the media space owner to place ads on the screens.

Unfortunately, in San Antonio mobile billboard advertising is discouraged. The spirit of the law is to allow a balance between those groups who believe advertising is necessary in a competitive market to best serve customers and those who would rather pay attention to the scenery while they drive. Mobile billboards can be highly effective when the trucks display your product on the most crowded routes during the busiest parts of the afternoon. Some trucks can be backlit and driven at night for even more effective exposure.

A variation on mobile advertising is mobile display. This involves setting up a showcase in a clear truck and driving it around your target city. For example, if you would like to launch an effective campaign for your furniture store, you might consider setting up a demo living room in one of these mobile displays and maybe have live people relaxing on your furniture.

In the 1960’s and 1970’s two marketing professors, David Aaker and James Carman summarized an experiment designed to isolate causes of weak advertising. Of the 4 recommendations they issued, two of them dealt with

o The large amount of clutter in the advertisement arena (and we’re talking about 1970 here!)

o Competitive increases in advertising by competitors mimicing successful advertising methods

The other two causes had to deal with marketing elements of the product such as the packaging.

Non Traditional advertising neutralizes both of these problems and allows your firm to surprise the customer and establish an equity stake in your target market effectively and cost-efficiently.