Billboard Advertising in San Antonio

The Baby Boom generation is defined as adults born between 1946 and 1965, a group that includes almost 80 million Americans. According to the OAAA:
A 2002 study by the American Association of Retired Persons determined that consumers age 45 and up are more likely to buy higher-priced brands and less likely to change brands just […]

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The majority of traditional outdoor offerings advertise directly to motorists. The automobile-driving audience is a prime target for outdoor advertising. I would like to give credit to the Outdoor Advertising Association of America for collecting this information.
Consumer Statistics (2005)
Repairs
According to the Automotive Aftermarket Industry Association, 70% of all US households have someone who […]

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The case for outdoor
Today I will start a series of posts dedicated to industry-specific advertising strategy. I will kick off these posts starting with advertising for amusements and entertainment venues. In San Antonio, 6 Flags Fiesta Texas, Seaworld, and the Zoo all have a presence, and there are many seasonal amusements (such as […]

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Let’s Define our terms
Today I want to draw the lines of distinction between

Traditional Outdoor Advertising
Non-Traditional Outdoor
Out of Home

This graphic does a great job of explaining the difference:

This is what we call defining our terms.

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So we come to the last installment of posts describing the features and benefits of out of home advertising. To recap:
In part 1 we discussed out of home advertising’s

Low cost per thousand impressions,
Ability to target local areas of your city
Propensity for massive clutter busting
Scalability and versatility in relation to your budget

Part 2 addressed […]

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Continuing in our three part series on the features, characteristics, and benefits of out of home media, I will discuss the primary time-related and duration features of out of home advertising.
So far we have discussed the cost advantages, geographic targeting, clutter busting, and scalability of out of home/outdoor advertising in the San Antonio market (as […]

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