Over the past twenty years, the United States’ economic dominance has begun to diminish. . We are now living with an American economy that faces a cooling housing market and $4.00 per gallon gasoline. Amidst this recession, families and businesses struggle more than ever to make ends meet. Consumers, producers, and even advertisers are all […]
Entries from June 2008
Tax Free Weekend : A Perfect Time for Billboards
June 16th, 2008 · 1 Comment
Tags: Advertising Strategy · Co-Op · billboards · outdoor
The Immediate Results of Outdoor Advertising
June 9th, 2008 · 1 Comment
Measuring the effectiveness of a new billboard program can sometimes take months after the campaign begins. Some advertisers might even have to wait a full year to truly quantify the economic benefits of outdoor advertising. However, in the busy streets of San Antonio, this is simply not the case. Billboards are an incredibly effective means […]
Tags: billboards · san antonio