Billboard Advertising in San Antonio

Measuring the effectiveness of a new billboard program can sometimes take months after the campaign begins. Some advertisers might even have to wait a full year to truly quantify the economic benefits of outdoor advertising. However, in the busy streets of San Antonio, this is simply not the case.  Billboards are an incredibly effective means of advertising that not only create brand recognition, but also yield immediate results.

      On April 28^th, 2008, Dermatology Clinical Research of San Antonio began a six week campaign featuring thirty three junior billboard (6’x12’) displays throughout the city.  The image below was used to attract the attention of eligible applicants willing to volunteer for research studies.                                                                                                                                                               

       As per the request of the client, the majority of displays were strategically chosen at locations that were most likely to reach the target audience. The target audience was low income adults and college students with psoriasis in hopes that they would be willing to participate in a clinical research study for some quick cash. Determining the most effective billboard placement is paramount in reaching the largest and most responsive amount of targeted customers. 

            In a follow up meeting three weeks after the campaign began, representatives from DCRS expressed supreme pleasure with their decision to work with Billboard Connection. Days after the campaign started, their office received a sudden influx of new applicants all citing the eye catching billboard as the reason for calling. During this meeting we were happy to learn that DCRS quickly recouped their advertising expenses (all of whom got the number from the billboards). Prior to utilizing billboards to advertise for their research study, DCRS focused on print advertisements. Initially this medium was quite effective, but later became stagnant with fewer and fewer calls each week. The ads became lost in a maze of other ads offering similar services.  However, once the billboard campaign began, the DCRS buzz was rejuvenated. The phones are still ringing and this client will continue to use outdoor advertising for their research programs.

-Geraud Gonzales Monday, June 9 2008