Billboard Advertising in San Antonio

Over the past twenty years, the United States’ economic dominance has begun to diminish. . We are now living with an American economy that faces a cooling housing market and $4.00 per gallon gasoline. Amidst this recession, families and businesses struggle more than ever to make ends meet. Consumers, producers, and even advertisers are all heavily impacted by the trends of our national economy. However, our current economic situation isn’t necessarily all gloom and doom if we thoughtfully approach the way we do business. Therefore, it is imperative to always practice efficient and cost effective advertising. Utilizing, instead of loathing, the downward trend of our economy can be extremely beneficial to a successful ad campaign.

One great way to benefit from the nations monetary struggles is to capitalize on consumers’ desire for savings. Every year Texas shoppers get a break from state and local taxes, known as tax free weekend. This year from August 15^th-17^th, most clothing, footwear, and backpacks priced under $100 will be tax exempt. During this weekend, malls and shopping centers overflow with eager shoppers looking to save money on school clothing. According to Texas Comptroller Carole Keeton Strayhorn, Texas families will save $49 million in sales taxes during the tenth annual sales tax holiday. This means that the roads will be packed with eager consumers (with a positive mentality towards shopping) in position to view posters and billboards throughout the city.

In order to best take advantage of this busy weekend and the general back to school shopping mania, we recommend a 4-week billboard posting campaign starting July 21^st. This is right about the time when families will begin to shop for school supplies and clothing. Four weeks later, the campaign would expire on the day after tax free weekend ends. An outdoor advertising program would be perfect during these weeks filled with hectic travel and school shopping.

This is also a perfect opportunity to create cooperative contracts using products that qualify for tax exemption. For example, a local shoe store could advertise Nike tennis shoes on sale during tax free weekend. Negotiating a coop contract would cut your advertising expenses as well as attract saving seeking shoppers to your store. And remember, there are many products that are tax exempt besides school clothes including: baby clothes, diapers, boots, dresses, jogging apparel, and swim suits.

Late summer offers a huge opportunity for advertisers to capitalize on the massive amount of families getting ready to go back to school and work. As road traffic increases, there is no better time to invest in outdoor advertising. Creating brand awareness during the last few weeks of summer could produce huge dividends for your company in the long run. Because billboards have such a high frequency of views, people will retain the image of your company’s ad and instinctively recall it later when they are considering a purchase.

-Geraud Gonzales- Monday, June 16th 2008