In the fast paced world of advertising, changes take place everyday. New forms of non-traditional media seem to pop up everywhere someone can fit a printed logo. One exciting and suddenly growing method of advertising is known as airport carousel advertising. This involves a full color ad being attached to a flexible material that fits perfectly onto the revolving baggage carousel.
ACA is a brilliant idea because it captures a specific audience at a time when they have nothing else but to stare and eagerly wait for luggage. The baggage carousel can be seen as its own destination within the airport, perfect for advertising.
Normally, most paid ads appear on the long hallways leading to and from the terminal gates. However, such hallways are hardly the ideal spot to grab a potential customer’s attention. Many travelers are often in a hurry and sprint to avoid missing a flight, thus completely ignoring an advertisement. With ACA, there is no way to hurriedly run past the message. The ad viewer is captive for 15-20 minutes as they stand and wait for luggage.
Whether you work for a large corporation or a small local business, airport advertising allows you to reach customers who control purchasing dollars and often have extra cash to spend. Ninety-two million Americans have taken at least one round-trip flight in the past 12 months. These travelers are 80% more likely to have an annual household income of $100,000 or more ( versus non air travelers). They are avid moviegoers and sophisticated shoppers. Men aged 25-54 make up the largest segment of frequent flyers in America.
If you are looking for a fresh way to spread the name of your business, airport carousel advertising is a wise choice. Because it is a relatively new idea, most viewers will be surprised and captivated to see what the revolving message is. As opposed to other airport advertisements, ACA does not even offer the audience an opportunity to ignore it. Contact Billboard Connection if you want to get your company involved in this creative eye catching new form of advertising.
July 1 2008 By Geraud Gonzales
*images and statistics courtesy of www.doubletakemarketing.com