Effective marketing is all about testing. Most experts in the field will tell you that you should never run any campaign without testing a few variants. Testing can be as simple as seeing which size postcard gets a higher response. All you need to do is send one size to one group and send a […]
Entries from April 2009
Testing … testing!
April 7th, 2009 · 2 Comments
Tags: Accountability · Advertising Strategy