Everyone has heard the marketing mantra, “You are not the customer,” but what does that really mean? On the most basic level, it means that you are not necessarily representative of the market you are trying to reach. That means that when it comes to marketing materials, sorry, but your personal opinion doesn’t really matter. […]
Entries from May 2009
Who Is Your Customer?
May 19th, 2009 · 3 Comments
Tags: Accountability · Advertising Strategy · Consumer Psychology · Perception