Everyone has heard the marketing mantra, “You are not the customer,” but what does that really mean? On the most basic level, it means that you are not necessarily representative of the market you are trying to reach. That means that when it comes to marketing materials, sorry, but your personal opinion doesn’t really matter. […]
Entries Tagged as 'Accountability'
Who Is Your Customer?
May 19th, 2009 · No Comments
Tags: Accountability · Advertising Strategy · Consumer Psychology · Perception
Testing … testing!
April 7th, 2009 · 1 Comment
Effective marketing is all about testing. Most experts in the field will tell you that you should never run any campaign without testing a few variants. Testing can be as simple as seeing which size postcard gets a higher response. All you need to do is send one size to one group and send a […]
Tags: Accountability · Advertising Strategy
Quantitative vs Qualitative approach - finding a good advertising consultant
October 15th, 2007 · 2 Comments
As a student of economics, I always saw it as my duty to enlighten people about what economics is really all about. I would introduce myself as an economics student, and the response 50% of the time would go something like this, “Ohhh, I’ll give my money to you - economics is all about […]
Tags: Accountability · Advertising Sales · Misconceptions