Billboard Advertising in San Antonio

Got Billboards?
San Antonio has a lot of billboards. If you want to purchase billboard advertising, you’ve come to the right place.  In addition to billboards, San Antonio has other popular outdoor advertising products including transit advertising - buses and shelters, airport, and malls.  I find when most people are wanting to talk about billboard advertising, they are […]

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Let’s Define our terms
Today I want to draw the lines of distinction between

Traditional Outdoor Advertising
Non-Traditional Outdoor
Out of Home

This graphic does a great job of explaining the difference:

This is what we call defining our terms.

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So we come to the last installment of posts describing the features and benefits of out of home advertising. To recap:
In part 1 we discussed out of home advertising’s

Low cost per thousand impressions,
Ability to target local areas of your city
Propensity for massive clutter busting
Scalability and versatility in relation to your budget

Part 2 addressed […]

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A good advertising copy is supreme
In yesterday’s blog post, How long will it take for my advertising campaign to take effect? I briefly touched on reasons your advertising might be ineffective. One of these reasons included the copy you are using for your ads. Copy is a fairly complicated topic, so today we are going […]

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Check your assumptions
Newspaper and magazine advertising can be very important tools in the local advertiser’s arsenal. I would like to stress the importance, however, in keeping in mind the motivation your prospects had to go search for your newspaper ad or magazine ad in the first place.
It would be folly to assume that […]

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On July 1st, 1941 a payment of $9.00 was made to a New York City NBC affiliate for a 20-second commercial featuring a Bulova watch. The nuts and bolts of network television advertising.
Television advertising has an exceptional track record as the premier mass-market advertising format. This can be inferred from the high prices TV networks […]

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Yellow pages is not advertising
Contrary to the title above, the yellow pages is not advertising. Remember how we have defined advertising: Establishing an equity stake in your target market. The yellow pages serves primarily as a resource where your prospects turn for information purposes such as a phone number, product/services listing, or address. Renaming your […]

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