Billboard Advertising in San Antonio

Over the past twenty years, the United States’ economic dominance has begun to diminish. . We are now living with an American economy that faces a cooling housing market and $4.00 per gallon gasoline. Amidst this recession, families and businesses struggle more than ever to make ends meet. Consumers, producers, and even advertisers are all […]

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Got Billboards?
San Antonio has a lot of billboards. If you want to purchase billboard advertising, you’ve come to the right place.  In addition to billboards, San Antonio has other popular outdoor advertising products including transit advertising - buses and shelters, airport, and malls.  I find when most people are wanting to talk about billboard advertising, they are […]

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According to Leo Burnett Worldwide, even though women choose how 88 cents out of every disposable dollar is spent, advertising has yet to catch up to the sheer volume of women decision makers.
Show me the money - Women have the money
As the earning power, mobility, and number of families increase, women’s spending decisions are […]

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The Baby Boom generation is defined as adults born between 1946 and 1965, a group that includes almost 80 million Americans. According to the OAAA:
A 2002 study by the American Association of Retired Persons determined that consumers age 45 and up are more likely to buy higher-priced brands and less likely to change brands just […]

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Continuing in our three part series on the features, characteristics, and benefits of out of home media, I will discuss the primary time-related and duration features of out of home advertising.
So far we have discussed the cost advantages, geographic targeting, clutter busting, and scalability of out of home/outdoor advertising in the San Antonio market (as […]

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The overarching purpose of this blog is to assist the local business in making advertising decisions. For the small to mid-sized local business that cannot afford an advertising agency, it pays to know what features the various advertising media can offer your company. Not all advertising medium is suitable for every campaign. […]

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Non traditional advertising in San Antonio - Ahead of its time
For a company to rise above its competition in the local market, it must employ creative ad design, innovative advertising methods, clear communication, and effective delivery. Unfortunately, very few local San Antonio businesses have realized that non traditional advertising can be incredibly […]

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A good advertising copy is supreme
In yesterday’s blog post, How long will it take for my advertising campaign to take effect? I briefly touched on reasons your advertising might be ineffective. One of these reasons included the copy you are using for your ads. Copy is a fairly complicated topic, so today we are going […]

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If you are a marketing director, your life hangs in the balance between the time you authorize a campaign and the time revenues start to pour in. All the while your superiors are scrutinizing your decision and the efficacy of your job! So, how long should carry over be? When can you […]

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Check your assumptions
Newspaper and magazine advertising can be very important tools in the local advertiser’s arsenal. I would like to stress the importance, however, in keeping in mind the motivation your prospects had to go search for your newspaper ad or magazine ad in the first place.
It would be folly to assume that […]

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