On July 1st, 1941 a payment of $9.00 was made to a New York City NBC affiliate for a 20-second commercial featuring a Bulova watch. The nuts and bolts of network television advertising.
Television advertising has an exceptional track record as the premier mass-market advertising format. This can be inferred from the high prices TV networks […]
Entries Tagged as 'Advertising Strategy'
Can the local advertiser use network television?
October 17th, 2007 · 1 Comment
Tags: Advertising Media · Advertising Strategy
How to advertise in the yellow pages
October 16th, 2007 · 3 Comments
Yellow pages is not advertising
Contrary to the title above, the yellow pages is not advertising. Remember how we have defined advertising: Establishing an equity stake in your target market. The yellow pages serves primarily as a resource where your prospects turn for information purposes such as a phone number, product/services listing, or address. Renaming your […]
Tags: Advertising Media · Advertising Strategy · Equity · Perception