Billboard Advertising in San Antonio

If you are a marketing director, your life hangs in the balance between the time you authorize a campaign and the time revenues start to pour in. All the while your superiors are scrutinizing your decision and the efficacy of your job! So, how long should carry over be? When can you […]

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Check your assumptions
Newspaper and magazine advertising can be very important tools in the local advertiser’s arsenal. I would like to stress the importance, however, in keeping in mind the motivation your prospects had to go search for your newspaper ad or magazine ad in the first place.
It would be folly to assume that […]

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On July 1st, 1941 a payment of $9.00 was made to a New York City NBC affiliate for a 20-second commercial featuring a Bulova watch. The nuts and bolts of network television advertising.
Television advertising has an exceptional track record as the premier mass-market advertising format. This can be inferred from the high prices TV networks […]

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Yellow pages is not advertising
Contrary to the title above, the yellow pages is not advertising. Remember how we have defined advertising: Establishing an equity stake in your target market. The yellow pages serves primarily as a resource where your prospects turn for information purposes such as a phone number, product/services listing, or address. Renaming your […]

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