If you are a marketing director, your life hangs in the balance between the time you authorize a campaign and the time revenues start to pour in. All the while your superiors are scrutinizing your decision and the efficacy of your job! So, how long should carry over be? When can you […]
Entries Tagged as 'Advertising Strategy'
How long will it take for my advertising campaign to take effect?
October 22nd, 2007 · 1 Comment
Tags: Advertising Strategy · Consumer Psychology · Misconceptions
Features of newspaper advertising vs out of home and billboard advertising
October 18th, 2007 · 2 Comments
Check your assumptions
Newspaper and magazine advertising can be very important tools in the local advertiser’s arsenal. I would like to stress the importance, however, in keeping in mind the motivation your prospects had to go search for your newspaper ad or magazine ad in the first place.
It would be folly to assume that […]
Tags: Advertising Media · Advertising Strategy
Can the local advertiser use network television?
October 17th, 2007 · 1 Comment
On July 1st, 1941 a payment of $9.00 was made to a New York City NBC affiliate for a 20-second commercial featuring a Bulova watch. The nuts and bolts of network television advertising.
Television advertising has an exceptional track record as the premier mass-market advertising format. This can be inferred from the high prices TV networks […]
Tags: Advertising Media · Advertising Strategy
How to advertise in the yellow pages
October 16th, 2007 · 3 Comments
Yellow pages is not advertising
Contrary to the title above, the yellow pages is not advertising. Remember how we have defined advertising: Establishing an equity stake in your target market. The yellow pages serves primarily as a resource where your prospects turn for information purposes such as a phone number, product/services listing, or address. Renaming your […]
Tags: Advertising Media · Advertising Strategy · Equity · Perception