Billboard Advertising in San Antonio

Everyone has heard the marketing mantra, “You are not the customer,” but what does that really mean?  On the most basic level, it means that you are not necessarily representative of the market you are trying to reach.  That means that when it comes to marketing materials, sorry, but your personal opinion doesn’t really matter.  […]

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In the fast paced world of advertising, changes take place everyday. New forms of non-traditional media seem to pop up everywhere someone can fit a printed logo. One exciting and suddenly growing method of advertising is known as airport carousel advertising. This involves a full color ad being attached to a flexible material that fits […]

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If you are a marketing director, your life hangs in the balance between the time you authorize a campaign and the time revenues start to pour in. All the while your superiors are scrutinizing your decision and the efficacy of your job! So, how long should carry over be? When can you […]

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Human beings are designed to make choices based on a lack of information. This is typically done by using assumptions to economize on information. This is a healthy habit - leading to action rather than inaction.
Several weeks ago I was at a professional breakfast event winning some friends and influencing people, and […]

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