In the fast paced world of advertising, changes take place everyday. New forms of non-traditional media seem to pop up everywhere someone can fit a printed logo. One exciting and suddenly growing method of advertising is known as airport carousel advertising. This involves a full color ad being attached to a flexible material that fits […]
Entries Tagged as 'Consumer Psychology'
Airport Carousel Advertising
July 2nd, 2008 · No Comments
Tags: Consumer Psychology · Uncategorized · Uniqueness
How long will it take for my advertising campaign to take effect?
October 22nd, 2007 · 1 Comment
If you are a marketing director, your life hangs in the balance between the time you authorize a campaign and the time revenues start to pour in. All the while your superiors are scrutinizing your decision and the efficacy of your job! So, how long should carry over be? When can you […]
Tags: Advertising Strategy · Consumer Psychology · Misconceptions
Understanding customer motivation: It was not your advertisement that brought them
October 12th, 2007 · 2 Comments
Human beings are designed to make choices based on a lack of information. This is typically done by using assumptions to economize on information. This is a healthy habit - leading to action rather than inaction.
Several weeks ago I was at a professional breakfast event winning some friends and influencing people, and […]
Tags: Consumer Psychology · Misconceptions