Billboard Advertising in San Antonio

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Entries Tagged as 'Equity'

A primer on non-traditional and out of home advertising

October 25th, 2007 · 3 Comments

Non traditional advertising in San Antonio - Ahead of its time
For a company to rise above its competition in the local market, it must employ creative ad design, innovative advertising methods, clear communication, and effective delivery. Unfortunately, very few local San Antonio businesses have realized that non traditional advertising can be incredibly […]

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Tags: Advertising Strategy · Equity · Non Traditional

How to advertise in the yellow pages

October 16th, 2007 · 3 Comments

Yellow pages is not advertising
Contrary to the title above, the yellow pages is not advertising. Remember how we have defined advertising: Establishing an equity stake in your target market. The yellow pages serves primarily as a resource where your prospects turn for information purposes such as a phone number, product/services listing, or address. Renaming your […]

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Tags: Advertising Media · Advertising Strategy · Equity · Perception

Using Co Op dollars to bolster your local advertising efforts

October 11th, 2007 · No Comments

As a decision maker in your local business, it is not your responsibility to avoid failure; it is your responsibility to seek opportunity.
 
It is much more costly to your business to miss a profit-making opportunity than to spend your time trying to minimize downside risk.  As a business owner, you already know this.  There is […]

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Tags: Co-Op · Equity

What is the purpose of local advertising?

October 8th, 2007 · 11 Comments

My job is helping people grow their business by teaching them the steps necessary how to win the minds of their customers.
What is Local Advertising
Local advertising is very intimate. Local advertising is not throwing cash to the wind. Local advertising requires measurement, deliberation, and strategy. You probably know how many competitors you have, but do […]

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Tags: Equity · Perception · Uniqueness