Billboard Advertising in San Antonio

According to Leo Burnett Worldwide, even though women choose how 88 cents out of every disposable dollar is spent, advertising has yet to catch up to the sheer volume of women decision makers.
Show me the money - Women have the money
As the earning power, mobility, and number of families increase, women’s spending decisions are […]

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The Baby Boom generation is defined as adults born between 1946 and 1965, a group that includes almost 80 million Americans. According to the OAAA:
A 2002 study by the American Association of Retired Persons determined that consumers age 45 and up are more likely to buy higher-priced brands and less likely to change brands just […]

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The majority of traditional outdoor offerings advertise directly to motorists. The automobile-driving audience is a prime target for outdoor advertising. I would like to give credit to the Outdoor Advertising Association of America for collecting this information.
Consumer Statistics (2005)
Repairs
According to the Automotive Aftermarket Industry Association, 70% of all US households have someone who […]

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The case for outdoor
Today I will start a series of posts dedicated to industry-specific advertising strategy. I will kick off these posts starting with advertising for amusements and entertainment venues. In San Antonio, 6 Flags Fiesta Texas, Seaworld, and the Zoo all have a presence, and there are many seasonal amusements (such as […]

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If you would like the contact information or details on any of these companies’ cooperative advertising (Co Op) program, please feel free to email me at: Email Mark
or visit http://myoutdoormedia.com
Apparel & Accessories - Babies/Kids

Authentic Fitness Corp
Hartstrings LLC
Florence Eiseman
Lee Company […]

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