If you are a marketing director, your life hangs in the balance between the time you authorize a campaign and the time revenues start to pour in. All the while your superiors are scrutinizing your decision and the efficacy of your job! So, how long should carry over be? When can you […]
Entries Tagged as 'Misconceptions'
How long will it take for my advertising campaign to take effect?
October 22nd, 2007 · 1 Comment
Tags: Advertising Strategy · Consumer Psychology · Misconceptions
Quantitative vs Qualitative approach - finding a good advertising consultant
October 15th, 2007 · 2 Comments
As a student of economics, I always saw it as my duty to enlighten people about what economics is really all about. I would introduce myself as an economics student, and the response 50% of the time would go something like this, “Ohhh, I’ll give my money to you - economics is all about […]
Tags: Accountability · Advertising Sales · Misconceptions
Understanding customer motivation: It was not your advertisement that brought them
October 12th, 2007 · 2 Comments
Human beings are designed to make choices based on a lack of information. This is typically done by using assumptions to economize on information. This is a healthy habit - leading to action rather than inaction.
Several weeks ago I was at a professional breakfast event winning some friends and influencing people, and […]
Tags: Consumer Psychology · Misconceptions