Billboard Advertising in San Antonio

According to Leo Burnett Worldwide, even though women choose how 88 cents out of every disposable dollar is spent, advertising has yet to catch up to the sheer volume of women decision makers.
Show me the money - Women have the money
As the earning power, mobility, and number of families increase, women’s spending decisions are […]

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Let’s Define our terms
Today I want to draw the lines of distinction between

Traditional Outdoor Advertising
Non-Traditional Outdoor
Out of Home

This graphic does a great job of explaining the difference:

This is what we call defining our terms.

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So we come to the last installment of posts describing the features and benefits of out of home advertising. To recap:
In part 1 we discussed out of home advertising’s

Low cost per thousand impressions,
Ability to target local areas of your city
Propensity for massive clutter busting
Scalability and versatility in relation to your budget

Part 2 addressed […]

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Continuing in our three part series on the features, characteristics, and benefits of out of home media, I will discuss the primary time-related and duration features of out of home advertising.
So far we have discussed the cost advantages, geographic targeting, clutter busting, and scalability of out of home/outdoor advertising in the San Antonio market (as […]

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The overarching purpose of this blog is to assist the local business in making advertising decisions. For the small to mid-sized local business that cannot afford an advertising agency, it pays to know what features the various advertising media can offer your company. Not all advertising medium is suitable for every campaign. […]

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Non traditional advertising in San Antonio - Ahead of its time
For a company to rise above its competition in the local market, it must employ creative ad design, innovative advertising methods, clear communication, and effective delivery. Unfortunately, very few local San Antonio businesses have realized that non traditional advertising can be incredibly […]

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