Billboard Advertising in San Antonio

Everyone has heard the marketing mantra, “You are not the customer,” but what does that really mean?  On the most basic level, it means that you are not necessarily representative of the market you are trying to reach.  That means that when it comes to marketing materials, sorry, but your personal opinion doesn’t really matter.  […]

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According to Leo Burnett Worldwide, even though women choose how 88 cents out of every disposable dollar is spent, advertising has yet to catch up to the sheer volume of women decision makers.
Show me the money - Women have the money
As the earning power, mobility, and number of families increase, women’s spending decisions are […]

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Yellow pages is not advertising
Contrary to the title above, the yellow pages is not advertising. Remember how we have defined advertising: Establishing an equity stake in your target market. The yellow pages serves primarily as a resource where your prospects turn for information purposes such as a phone number, product/services listing, or address. Renaming your […]

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There is a parable about a two men who built their houses on different foundations. One foundation was on sand, and when the storms came and the wind blew the foundation was washed away, the house destroyed. The other man built his house upon the rock. You can guess which house was left standing after […]

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My job is helping people grow their business by teaching them the steps necessary how to win the minds of their customers.
What is Local Advertising
Local advertising is very intimate. Local advertising is not throwing cash to the wind. Local advertising requires measurement, deliberation, and strategy. You probably know how many competitors you have, but do […]

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